All our pieces are handcrafted and hand cut from scratch. We use our own materials Sterling Silver which does not tarnish, is non allergic and has a unique white gold look finish; and 18ct gold which is a top gold alternative out there You can read more about our process here The cut of a diamond refers to the actual cut of the diamond, not the shape of the diamond. The cut is extremely important when making a diamond jewellery purchase because it determines the brilliance and the overall sparkle factor associated with the item.